Authenticity is Awesome

My favorite brand characteristic is authenticity. I think it’s awesome. Your brand doesn’t have to be great, but it does need to be REAL. It needs a look, a feel, a life, a story, a heartbeat… Brand authenticity is easy to achieve in personal customer experiences (a taproom). Brand¬†authenticity¬†is much more difficult at a distance (a six pack on a crowded grocery store shelf).