Some recent work I enjoy.
Full Press Release: http://pitch.pe/W1YVFo
Sure sign the fly fishing is a little on the slow side. #cavemanTV (at Bell Crossing)
Airplane reading…my favorite marketing mind: #sethgodin, #icarus
Yesterday, I published a “Digital" Annual Report for Linsey Corbin 2012.
Today, I’m answering the question: Why a “Digital" Annual Report? The top 5 reasons for running down this “Digital" path–as opposed to simple pdf or infographic–include:
1. Content Management System. I chose a Wordpress framework for this site because this is a user interface I’m familiar with, and I have a web developer/designer I like (Jonas). I ended up with 33 posts and 83 images, so managing this content, as opposed to being buried by the content management was critical.
2. Multi- Media. I wanted to share the year through graphics, images, banners, and video. Once again, the digital framework provided luxuries where other mediums fell short.
3. Share-ability. A static image is easily shared, but the ability to share your favorite detail (e.g. peddled a bike the distance from Seattle to Sydney) doesn’t exist. With the framework applied, you can share each individual element.
4. Link. Although, SEO has changed with Google Panda, links still matter, and this framework allowed links to our brand partners.
5. Measure. My digital marketing recipe generally consists of: 1)idea, 2)build, 3)content, and 4) measure. This digital structure has embedded analytics to measure a response. Not only can we quantify the views, but also determine which content readers viewed and for how long.
Thank You 2012. Bring on the New Year!
Merry Christmas from Montana!
This morning I put together the following Holiday video to for Big Sky Brewing Company.
Merry Christmas!
‘Tis the season. (at Black Coffee Roasting Co.)
This fall I put together two iPhone videos for Big Sky Brewing Company, and I just realized I’ve yet to share this content on my own channel.
Here’s the second video, highlighting a brewery sponsored biathlon and a Montana hunting phrase the brewery embraces: “You can’t eat tracks!"
This fall I put together two iPhone videos for Big Sky Brewing Company, and I just realized I’ve yet to share this content on my own channel.
Here’s the first video, centered around an unusual, but typical, Big Sky Brewing Company idea to mountain bike to work via the Rattlesnake Recreation Corridor.
Where else is this possible?
Another “race day" iPhone video I put together of Linsey Corbin wining Ironman Arizona after finishing 2nd in the three previous years.
It’s hard to beat a person who never gives up. - Babe Ruth.
Proud of @linseycorbin for Iroman victory. What you conceive and believe, you can achieve. #nevergiveup
leadership lessons from shackleton
An individual I have great respect for, both professionally and as a friend recommended I read Endurance. He stated: “it’s the best book on leadership you can read." Coming from him, this was all the recommendation I need.
Last week’s HBR Ideacast focused on this very topic “Shackleton’s Leadership" reminded me of these lessons.
I felt inclined to share.
It’s Moustache Growing Season In Montana
Big Sky Brewing Company has, once again, fielded a team to raise money and awareness for CANCER. Last year’s battle cry still rings true:
A league of determined gentleman, united by their shared hatred of CANCER, sworn to fight it, wherever it may hide, using all the hairy power of their upper lips throughout the month of Movember.
Last year’s team eclipsed the $5,000 mark and we aim to improve on this precedent. You can support this cause and donate to our team HERE.
Here’s my latest iPhone video. The simple premise was to highlight an all important delivery for Big Sky Brewing Company.
Airplane reading material. “Mostly, however, I’ve come to recognize that if there’s no tinge of chaos, no doubt about what’s going on around us, no lingering sense of unknown, nothing magical will happen." - @ducttapemarketing
Sunday funday #2 #flyfishing
“Today is a most unusual day, because we have never lived it before; we will never live it again; it is the only day we have.”
― William Arthur Ward”
Marketing Blueprint Outline
Some questions to consider, as you dive into your next marketing project.
1. Project Description:
2. Background/Overview: Tell us a little about where you’re coming from and what the current situation looks like.
3. History: Rundown of when/how your company started. What was the original concept and how has it evolved over the years?
4. Status: Describe the current situation of your company/project.
5. Objectives: What is your vision for the future and how will the marketing initiative help to get you there?
6. Challenges: What are they?
7. Failures: Tell us what you’ve tried from a marketing perspective that you consider a failure?
8. Competition: Who are they? Where are they? What do they do well?
9. Target Audience: Who are your target audiences (primary, secondary, etc.)? What do they care about? What is most important to them? What is the best way to reach them? Do they read trade pubs, blogs? Are they receptive to email? Do they prefer one-on-one discussion, personal contact, etc.?
- Primary:
Target Market Insights:
- Secondary:
Target Market Insights:
10. Offerings: What are your service/product offerings? Please list the most compelling at the top. Describe each briefly.
11. Message: What are the 3 most important things to say about your company/product/services overall?
12. Stories: What are 3 stories you can tell about your your company/product/services?
13. Goal: What is the ultimate goal marketing will help you accomplish?
This always seems to recharge the batteries. Minutes from my front door, also a refreshing reminder of why we call Missoula home.