why I think klout is incorrect

As I was recently perusing the twitter-sphere, I came across two twitter profiles that made me question the validity of KLOUT - a supposed score of your social influence online.  Here they are:

1. Twitter Profile 1

2. Twitter Profile  2

So based on these KLOUT scores, it’s better to tweet 6X as often and have 103,000 fewer followers. Sorry KLOUT, I don’t think you’re korrect.  I realize you’re trying to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network

But, I think your algorithm is off. Way off.  Actually, upside down.

As for some background, Twitter account 1 and Twitter account 2 compete in the same market. Although only 1 of them has broad reaching social influence (a household name) that can dictate a twitter response.  The one with the lower Klout score.