A beer video without beer.

I've always claimed Big Sky Brewing Company was the first brewery to name a beer something that would taste bad: Moose Drool.  Big Sky Brewing Co.'s lack of fear and continuous drive to zig, when the industry zags, makes it one of my all time favorite brands. 

Knowing this,  I pitched, shot, edited, and published a video on this storyline. The video doesn't have a Big Sky Beer–or even the company name. All it has is a story of Sam Schultz, a Missoula hometown kid that shares the ideals of the brewery. Never give up and have as much fun as possible doing it.