video, powerful stuff

Let's face it, video is pretty powerful stuff. It's why a movie is still a luxury and a well crafted film will bring an emotional response other mediums can't match.  The creative opportunities to tell a brand story are endless. What I didn't fully realize was its power with regards to digital content and conversions, at least until I read this article last night. The article covers more than video, but here are the video statistics that reinforced my gut feeling of.... powerful stuff. 

  1. The average human attention span is 8 seconds.  The average attention span of a goldfish is 9 seconds. Source: Wikipedia
  2. Our brains process images 60x faster than text.  Change-up your text-to-image ratios and choose images that tell your story. Source: 3M Corporation
  3. 80% of your online visitors will watch a video while 20% will actually read content. Source: Digital Sherpa
  4. 75% Of Users Visit The Marketer’s Website After Viewing A Video. Source: Digital Sherpa
  5. 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes. Source: Insivia
  6. Videos Increase People’s Understanding Of Your Product Or Service by 74%. Source: Digital Sherpa
  7. Using video on landing pages can increase conversions by 86%. Source:
  8. Up to 60% of all email recipients regularly turn off images. Source:
  9. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video. Source: Digital Sherpa
  10. Adding video to your email campaigns can increase click rate by 300%.  Host your video online and create a thumbnail play button for your email. Source: Wistia
  11. Website visitors are 64% more likely to buy a product on an online retail site after watching a video. Source: Digital Sherpa